5 Keys to Engagement
Julie Gebauer and Don Lowman share Towers Perrin's groundbreaking research, as well as knowledge they've built helping companies tap employee potential and improve business results. In addition, they draw on a rich vein of anecdotes from CEOs, managers and employees at eight extraordinary organizations in technology, health care, retail, manufacturing, consumer goods and entertainment.
These real-world stories help illustrate Gebauer's and Lowman's insights, and illuminate five keys that, together, unlock employees' potential:
- Know Them. Be as familiar with employees as you are with customers. Use that knowledge to shape workplace programs that win people's hearts and minds.
- Grow Them. Challenge and develop the workforce. People want to learn and excel in their jobs, and they commit to companies that help them.
- Inspire Them. Establish an emotional connection. When people's work has meaning, they are more inclined to do whatever it takes to ensure success.
- Involve Them. Communicate clearly with employees, gather their input, and let them act. Knowledgeable, valued workers add more value.
- Reward Them. Deliver a "deal" that is fair and meaningful. When people believe they are treated right and appreciated, they give more of their time and creative energy.
Through inspiring examples and careful research, Closing the Engagement Gap
can help leaders at every level turn a hidden reservoir of energy and
passion into a competitive advantage.
"This is a must read for any company that is interested in improving performance by creating a more engaged workforce."
—Alan B. Miller,
chairman and CEO,
Universal Health Services, Inc.
